Location and content of this Infotainment Film
As a location we had the chance to use the Lobby of the Hotel Adlon Kempinski in Berlin. Guest speaker in the first video on the Real Estate Brand Channel was the real estate and branding expert Moritz Felix Lück, CMO of MEC Metro-ECE Centermanagement GmbH & Co. KG.
In this TV production like video he talks about managing retail parks as brands and brand management in general. Overall, he says it is profitable for retail parks as well as shopping centres to be lead as a brand. This benefit is not exclusive to investors but also positively influences the effect on tenants and consumers.