Whether it’s an explainer video with a 2D look, a 3D advertising video or VR real-time animation – as an animation studio in Berlin, we make it possible. Customers benefit not only from contemporary, digitally generated moving images (Computer Generated Imagery), but also from innovative creative solutions that strike a chord with today’s digital world.
The Audiovisual Language of the Future – with an Animation Studio
An animation studio specializes in the creation of digital graphics in 2D or 3D and creates visualizations or moving image material from them. The great advantage of digitally created graphics over photography or live-action film is its limitlessness: 2D/3D assets can be designed at will with today’s technology and multiplied within seconds, saving time and thus budget. The only true limit at this point is the imagination. This favors formats of a fictional nature, such as advertising videos with a futuristic context or animated films set in the fantasy or science fiction realm. Nevertheless, it wants to be said that animation as we know it today has its origins in cartoons, that is, in the analog drawing of moving images. Today’s animation studios are always happy to fall back on this tried and tested analog style and incorporate it into 2D or even 3D animations to give the video, film or visualization its own special charm.
Experience animation in three-dimensional space
The media world has been in flux for a while now. More and more interactions and transactions are taking place in digital space. The term metaverse has now arrived in the middle of society and describes a virtual three-dimensional space in which people can communicate and interact with each other with the help of virtual technology. Digital 2D and 3D content is thus in favor and is much needed in the context of virtual reality (VR) as visualization, animation or even real-time animation. In addition to VR, the space of our real world can also be equipped with 2D/3D content and thus “expanded”, which is why this is also referred to as Augmented Reality (AR). More broadly also XR, i.e. Extended Reality.
With the help of augmented reality, existing contexts in the real environment can be equipped with additional digital content, thereby creating added value. The special attraction of VR compared to AR is its audiovisual immersion, i.e., the “complete immersion” in the 360° world presented, as a result of which the content shown enjoys a particularly high level of attention from the target groups. This aspect should definitely be considered and factored in for marketing measures of the future. In areas like these, there is another major advantage: measurability. Since all kinds of sensors and data are usually available, profitable insights can be gained, which in turn offer our customers a lot of added value.
Do you need Content in 2D/3D or even in VR or in AR?
As an animation studio in Berlin / Potsdam, we are happy to assist you at any time. Benefit from our many years of experience in the field of digital and analog animation. We go through all relevant phases with you – from planning and conception to the optimal marketing of the audiovisual content.
Feel free to contact us.