What’s Important for an 3D Animation Studio in Berlin and elsewhere?

Whether in the advertising industry, in education or in medicin: The work of an 3D animation studio is in demand in more and more areas of our everyday lives.

A 3D render shows a lifeless woman floating towards the sky in front of a dark background between leafless trees as part of the work of a 3D animation studio of Berlin. The ground consists of grass and in the foreground a tree trunk protrudes horizontally into the image. A strong red light shines on the woman from the left as well as a white light coming from the sky in the form of a cone of light.

The contents at a glance:

Different working methods and offers
Fields of activity in 3D production

More and more companies and institutions are specifically focusing on the use of 3D. A director has a 3D animation created because his story can only be told convincingly with CGI, a computer game developer wants to profitably market his latest game with a 3D animated cinematic trailer, or an automobile manufacturer needs a modern, fresh product video. 3D animation can simplify many work processes, make marketing more efficient, and thus get you to your desired destination faster.

Customized 3D solutions require different ways of working

The production of a 3D animation can be done in the most diverse ways and its audiovisual design varies greatly depending on the objective. As an 3D animation studio in Berlin, we primarily use the programs Cinema 4D and Blender. Often both programs are used in combination, in which both complex 3D objects can be created, textured, illuminated and animated. Many 3D solutions can be realized with the help of this software and a professional team. But there are areas that other programs can cover even better: If a 3D animation is needed, in which primarily simulations such as fire, water, smoke are to be represented, the work with the software Houdini can be advantageous. It is, even for Hollywood blockbusters, today’s industry standard when it comes to rendering complex, photorealistic simulations. Houdini also allows for thoroughly node-based, procedural work: 3D models and animations can thus be flexibly controlled and manipulated via parameters at any time.
Working in digital 3D space can become extremely complex. It is not uncommon for 3D agencies to specialize in producing specific areas that need to be animated. Elaborate simulations or VFX (visual effects) are examples of complex sub-areas of animation that production companies focus heavily on in their work. The activity in 3D includes many fields in which specialized personnel is needed, so that no level is missed out. When a 3D animation is commissioned, different departments are usually involved in the creation.

Shown is, exemplary for a 3D animation studio in Berlin, an abstract representation, which shows two fictitious, floating forms in front of a beige background, which are connected by rubber bands. The left form is made of jelly-like material, the right one of a kind of white textile.

In the middle of the picture there is a car on a deserted street, which casts yellow headlights to the left. It is night, the street lights are giving pitiful light and it is raining. The wind blows several wrappers and newspaper sheets lying around. This is an example of the work of a 3D animation studio from Berlin.

Which departments offer 3D Animation Studios in Berlin and other locations?

Analogous to classic film production, there is also a hierarchical division of labor in the field of 3D animation. An art director acts as a supervisor and is thus similar to a director. He develops a suitable audiovisual concept. At the same time, he supervises and accompanies the work process until completion. He is assigned a team of CG artists or 2D-3D artists, who are usually responsible for modeling and texturing 2D-3D objects. If the required 3D elements are available, they can be animated accordingly by 2D-3D animators. If necessary, music composers, sound engineers and noise makers are also part of the team. Finally, the video is checked and finalized by compositing artists on various levels, such as color grading. Extensive work in digital 3D also requires extensive, goal-oriented collaboration.

You would like to commission a 3D animation and are still looking for the right contact person?

As an 3D animation studio from Berlin / Potsdam, we are at your disposal and will work with you through all the relevant steps – from conception and production to successful marketing.