Let’s Create a Product Video – Curtain Up for Your Product!

In our digital world, it’s simply impossible to imagine life without them. Why it pays to have a product video created and what is in demand these days.

Content in a nutshell:

Product videos play a key role in marketing
The right way to create a successful product video
What is also crucial in addition to creating the video

Compared to analog advertising media such as posters, flyers or even other film formats such as image films, product videos offer an unbeatable cost-benefit ratio and convince with their effect and success. If you want to have a product film created, you can choose from a variety of formats. Depending on the objective of the marketing measures and the budget, the range and placement varies: whether on television, on the big screen or in social media. A good product video leaves a lasting, positive impression and arouses emotions.

In order to successfully place a product on the market and lead it to long-term success, the product video represents an absolute key factor and should be included in marketing planning at an early stage. If you want to have a product film created, you need to go through a few important steps: In order for the product film to be fully effective and receive the full attention, the product being advertised must be closely scrutinized at all levels in advance. This phase of the analysis takes place in close cooperation with the client in order to fully meet his objectives. Here, a competitive analysis is carried out in order to stand out from possible competitors and to deliver a clear added value. To guarantee that the product video also speaks the language of the end consumer and reaches them, a target group analysis is also carried out.

Based on the insights gained, the type and scope of the product video is then determined and a suitable visual and audio language is defined – the script and storyboard are created. The foundation is laid and the production (usually real film or animation) can begin. If desired, the client has the possibility to be on site during the production and watch the creation live. Afterwards, the editing and post-production phase begins. In this phase the video gets the final touch. Often, the work of a motion designer is used here, who incorporates additional graphic and textual elements (motion graphics), which round off the video in its persuasiveness. In this production phase, the production company and the client are in constant exchange – from the initial version to the final film. The client has full control over the creation process at all times and can let the experts create the product video in peace.

Create a product video of a beauty oil. As an example, a close-up is shown here, in which the hands of a middle-aged woman can be seen in front of a blurred, dark background. With one hand, the woman drips a drop of beauty oil from a dark brown bottle onto the palm of her other hand.

The right marketing is also crucial

Experience in the industry has shown that simply creating the video is not enough. The product video also wants to be successfully placed in the advertising landscape to get a wide reach. Clients increasingly want a full-service agency that can take on this work of successful marketing and knows how to profitably place the videos and which advertising channels need to be identified and activated for this.

Depending on the budget, the question often arises as to how the product video should be additionally advertised. Clients also often want a service for downstream processes such as booking slots as part of TV advertising blocks or setting up advertising campaigns in social media to give the product even more additional attention.

You want to have your product video created? We are happy to offer you a full service.

As an experienced full-service agency, we are your constant companion- from the conception and creation of the product video to the successful and profitable placement and marketing of your product. Contact us – we are here for you!