Create a fitting Animated Video Explainer

Explainer videos are being used more and more frequently as a format for reducing complex topics to their essentials and making them understandable in this way. If you want to create a good animated video explainer, it depends on the right implementation.

The contents at a glance:

How to not only explain, but also convince with it
Create it yourself or get customized solutions from the professional

Not only should an explanatory video simplify information, it should also appeal to the target group and be implemented audiovisually correctly, i.e. convincingly convey the information presented. The question of the right implementation should therefore not be underestimated, because it is crucial for the resonance and the effect of the video. Depending on the subject matter, the corporate identity and the budget, a wide variety of explanatory video formats can be considered.

We see in a dark, rectangular tunnel covered with graffiti a structure caused by long exposure, which represents a question mark surrounded by a rectangle. This scene can be used to create an animated video explainer, for example.

If you want to make an animated video explainer, it can make sense to use real film, as illustrated here by this image: it shows a close-up of a man's hands holding a luminous light bulb.

Explainer videos thus pursue the goal of breaking down what is complicated. The idea is therefore to keep the design simple as well. To a certain extent, this approach makes sense. It is not uncommon for explainer videos to be produced in the so-called whiteboard look, which presents topics in a simple, plain style against a white background in accordance with the laying trick technique. However, even this chosen explainer video format can be very detailed and extensively designed, include sophisticated sound design as well as motion design elements that are contemporary and finally give the video the convincing touch. Therefore, it is not enough to simply choose a suitable format; the audiovisual form also needs to be thought through to the end.
A successful animated video explainer is the product of extensive planning and conception, which must happen in advance so that the implementation also speaks the language of its audience. Here it is a good idea to look for a professional video production company early on and have them consult with you. Good production companies know the demands of the ever-changing media world and specialize in finding the best possible solution for your needs.

A close-up of a woman's left hand holding a ballpoint pen and sketching visualizations and processes on a white sheet of paper. If you want to produce an animated video explainer, preparatory conceptual work is very important.

There is already a need for explanation on your part?

You have a topic that you would like to transform into moving images in an understandable and impressive way? We would be happy to put your wish into practice. As a well-rehearsed team of passionate employees, we will design your explainer video entirely according to your ideas. Benefit from our many years of experience in the industry as well as from our professional know-how. Would you like a consultation or do you need further information? Please feel free to contact us!