Your Message Brought to the Point & in an understandable way: With an Explainer Video Company

From a simple whiteboard look to a custom graphic style, explainer videos are an integral part of our media landscape and are more in demand than ever. Why this format pays off in the end.

Who doesn’t know the german TV-show “Die Sendung mit der Maus”?

A format that breaks down complex issues to their essence, captivates with humor and thus knows how to communicate messages in a clear, understandable and catchy way. Explainer videos follow this recipe for success and are commissioned by a wide variety of companies and enterprises to present their concepts, visions and processes to the world in an understandable and impressive way. The type and scope of the video depends on the appearance of the company, the subject matter, the budget and, last but not least, the objective.

Let's create an expainer video in flat style, which is exemplified here in this image: A man in a black and white suit stands with his arms outstretched at a black and white colored signpost in front of a turquoise background and makes an unsuspecting gesture. His briefcase, also in black and white, is on the floor to his left. Diagonally to the left above his head is a question mark in white.

Explainer videos are also often created in isometric perspective, as seen here. A diagonal top view of a cityscape, consisting of smooth rectangular geometric figures and with desaturated colors. The sun shines on the architecture from outside right.

Who, how and what?

The topic to be addressed has been determined. Now the appropriate target group should be found to achieve the desired goal. The crucial question here is HOW: How to create the explainer video? How to package and transport the content? After all, an explainer video is a skilful interplay of storytelling, graphics and sound design, typography (i.e. text integration) and animation – often based on a voiceover, which guides the viewer through the video and provides the common thread.

This is where the cooperation with an explainer video company comes in, which specializes in the HOW and develops the appropriate style for the topic in close cooperation with the client. However, before it goes into the production phase, decisive factors are intensively illuminated in advance: What is the client’s corporate philosophy, what is its corporate design? The company’s appearance provides a scope and serves as a source of inspiration for the audiovisual design of the explainer video. The focus of consideration is, of course, the topic: What is it actually about? What is the company about – what is its exact objective? Does the topic offer room for humor or should it be communicated in a more serious and determined manner? Last but not least, the style can also be derived from the exact target group: If the target group is young people, an explainer video should be created that is more dynamic and shorter and can ideally also be used profitably on social media platforms such as Instagram. The latter also strikes a chord with the times. Depending on the project and the client’s budget, there are different sizes for the explainer video, which decisively determine the look, feel and use. Technically and in terms of design, the elements shown can move between 2D and 3D space. Often, a mixed form is also used. This so-called 2.5D style, which actually depicts a 2D space, makes use of creative means that simulate a 3D space, such as parallactic movement (parallax), depth of field or the formation of light and shadow. These explanatory video styles are the most common.

In which style to have your explainer video created? Explainer video styles at a glance:

White-Board Look:
This form of explainer video originates from the old layering or sliding technique and convinces with a simple and clear style. Here, black-and-white drawings are usually digitized and then digitally animated against a white background. Color accents are also common here in order to set creative focal points. This is still a popular and timeless format. Its simplicity also makes it suitable for lower-budget projects.

Icon or infographic look:
In this form, the integration of characters is usually dispensed with. The video, on the other hand, is characterized by colorful, digitally created infographics, symbols and icons that lead through the video and are animated accordingly. Colors and typography can be adapted to the corporate design of the company if desired. If the topic contains a lot of expertise and is highly informative, this form of explainer video is recommended. A large amount of knowledge is explained in a simplified but clear way using icons, without being too distracting visually.

Individual flat look:
Often, the client’s objective requires sophisticated storytelling, in which characters simply cannot be missing. Individually designed infographics and character animations go hand in hand here and convince with a modern flat look in a color and sound world tailored to the client’s project.

Have an explainer video produced individually in a 2D flat look and with character animation, as shown in this image, where a man in a turquoise suit, purple tie and black, short hair, sits at a desk in front of his computer monitor and looks smugly at us, while from his head radially -like a sun- short, yellow rays go off. A plant with green, thick leaves in a mouse-grey pot also stands on the left at the corner of the desk.

Hand drawn style:
If not only an individual, but also an “analog” style is important, this form of explainer video is recommended. Hand-drawn illustrations guide the viewer through the video and leave an extremely likeable impression due to their old-fashioned style or appearance. Depending on the client’s objectives, characters and shapes can be adapted to the client’s corporate design.

Let’s create an explainer video, hand-drawn with analog technique, as seen here in this picture as an example, where a metropolis in panorama as a self-painted illustration can be seen. A mixed technique of pencil drawing and watercolor on watercolor paper was used here, with the city in black and white and the sky in turquoise tones.

Isometric style:
This style brings your subject to a three-dimensional level. Here, the topic to be covered is presented in the so-called isometric perspective and the spatial depth is included in the design. Both characters and infographics flow into this form of explainer video in isometric style.

Make a video in isometric style, illustrated via this image, where a typical stylishly decorated living room with yellow wallpaper is shown three-dimensionally in isometric perspective. The parallel lines in the room are characteristic for this.

3D-Animation:
If an even more impressive and complex form of the explanatory video is required, 3D animation is used. By using all dimensions, there are no limits to the spatiality and the choice of perspectives. This form of explainer video is the most complex and at the same time the most elaborate of all forms, but it also offers the most possibilities.

A floating anthracite-colored sphere can be seen against an anthracite-colored background, around which smaller spheres and lattice structures in bronze - like a molecular connection - float, whereby the smaller spheres vary in their arrangement as well as in their size. The main sphere is also surrounded by an anthracite-colored sheet metal structure.

Do an explanation video with a team, as seen in this image: We are looking over the shoulder of two team members who are discussing A4 sheets of printed info-graphics spread out on a wooden table. We see the left hand of the left person explaining something to the right person. The focus of the observation is a pie chart on the topic of car brands.

Explainer Video Company at Your Service

Having a good explainer video created is one thing, but making sure it is “seen” is another.

An experienced explainer video company has a feeling for this and knows what makes a successful explainer video and how to market it successfully so that it unfolds its full range. Because the creation alone forms the starting signal, now it should be out into the world and seen by it.

Intuition for a coherent explainer video

Your topic is in good hands with us. As a full-service agency and a team of well-coordinated employees, we know exactly what is important when it comes to explainer videos and which marketing corresponds to your objective. Give your message wings and contact us – we will be happy to advise you!

Viele Mitarbeiter vom Filmunternehmen Berlin in der Drehpause am Set eines Interviewdrehs, von schräg oben fotografiert und in einem alten leeren Raum eines Backsteingebäudes

Movies, Technology

Your Message Brought to the Point & in an understandable way: With an Explainer Video Company

From a simple whiteboard look to a custom graphic style, explainer videos are an integral part of our media landscape and are more in demand than ever. Why this format pays off in the end.

Who, how and what?

In which style to have your explainer video created? Explainer video styles at a glance:

Explainer Video Company at Your Service

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Your Message Brought to the Point & in an understandable way: With an Explainer Video Company

From a simple whiteboard look to a custom graphic style, explainer videos are an integral part of our media landscape and are more in demand than ever. Why this format pays off in the end.

Who, how and what?

In which style to have your explainer video created? Explainer video styles at a glance:

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Explainer Video Company at Your Service

Intuition for a coherent explainer video