Animated explainer video: “Engagierte Stadt”

An animated explainer video for better comprehension

Regular monitoring of the impact achieved is essential for the implementation of new strategies in the “Engagierte Stadt”. Syspons GmbH therefore conducts a statistical survey, the results of which are often difficult for third parties and programme participants to understand. We were therefore commissioned to make the data and findings more accessible in an animated explainer video, as we did for the previous video already. In this context, some background images had to be shot Berlin, as this is the base of the Syspons headquarters. This time, however, the focus was on motion design, which, together with the voiceover, was supposed to convey the connections as easily as possible. In order not to appear too overloaded on a visual level, we decided with the client to use a minimalist icon style.