This infotainment film is intended to be the starting signal for a series of reports with which the magazine Real Estate Brand Book wants to conquer the audiovisual media beyond the print medium. The project, titled “Real Estate Brand Channel”, functions with its contributions as a complementary medium to articles by industry experts who wish to pass on their experience and expertise. The corresponding print magazine is published annually and is therefore targeted at professionals from the commercial real estate sector.
In the context of this, we were commissioned to create the report in the style of a TV production.
As location, we used the first floor from the lobby of the Hotel Adlon Kempinski in Berlin. Guest speaker of the first edition of the Real Estate Brand Channel was the real estate and brand expert Moritz Felix Lück, CMO of MEC Metro-ECE Centermanagement GmbH & Co. KG.
In this TV production-like report, he talks about the management of retail parks as brands, and also about brand building and management in general. He is particularly interested in ensuring that specialized shopping centres, just like inner-city shopping centres, benefit from being managed as brands. However, this advantage is not limited to investors alone, but also extends to tenants and consumers with various positive effects.
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As one of the best-known and most luxurious hotels in Germany, the Hotel Adlon Kempinski is particularly well suited as a backdrop for TV productions like these due to its aesthetically pleasing atmosphere. It is located near the Brandenburg Gate in Unter den Linden 77, a street in Berlin Mitte. In addition to its excellent national reputation, it also enjoys a high international reputation, especially as it is part of the hotel alliance “The Leading Hotels of the World”. With its eventful history and magnificent scenery, it is truly an impressive location.
Even if a good infotainment contribution does not necessarily depend on it, a location like this gives a TV production that certain something and can thus create a special atmosphere. In case you are looking for a company to produce formats for TV, Image Films and more, feel free to contact us.