![We see a group of high-rise buildings in frog perspective, which is well suited for an image film. The evening sun is reflected in the many window panes and forms a strong color contrast to the otherwise very colorless image.](https://sp-ao.shortpixel.ai/client/to_auto,q_lossless,ret_img,w_495,h_400/https://mitrostudios.com/wp-content/uploads/2022/08/Image-film-skyscrapers-sun-reflection-less-colorful-495x400.jpg)
![A TV spot created of luxury watch In close-up, we see the filigree, metal dial of a luxurious clock in the center of the image against a black background. The clock lies on a black, strongly reflecting background, in which a kind of mist is reflected, which can also be seen in the background. The scene is in black and white and the glass of the clock reflects light in an impressive way. This is an impressive way to have a TV spot created.](https://sp-ao.shortpixel.ai/client/to_auto,q_lossless,ret_img,w_1030,h_687/https://mitrostudios.com/wp-content/uploads/2022/08/TV-spot-luxury-wrist-watch-1030x687.jpg)
The contents in a nutshell:
- Study the product
- Shot, animate or combine
- Obtain further advice
Advertising has many stages. From the big commercial on the big screen, to television commercials, to social media platforms like Instagram. Depending on the company’s objectives and the measured budget, a wide variety of advertising videos are commissioned and range from slim image films to elaborately produced product videos.
From client to expert
The path to the optimal TV spot begins with an intensive analysis. For example, if you want to sell a product, it is crucial to know your product on all levels and also the added value compared to the competition.
This phase of analysis, which at the same time sets the course for a successful advertising video, does not have to be done on one’s own. In this case, it is advisable to cooperate with an advertising film agency, which, together with the client, takes care of exactly these important questions. Together, a so-called USP (Unique Selling Proposition) is created. This addresses the following important questions: What makes your product or service stand out? What are the benefits compared to the competition? Products can have many advantages, such as time, money or health benefits over other brands. It is essential to know these and present them in the TV spot. Once the analytical phase has been completed, the knowledge gained from it and the formulated goals can be transferred into a concept. The advertising film agency then develops a communication solution tailored to the concept in the form of a script and storyboard, in which the style of the video is clearly evident and the audiovisual design is defined frame by frame. Once this phase is completed with the client, it can go into the production of the promotional video. How the promotional video is produced depends on the choice of medium, as illustrated below.
![Shooting in a major film studio Shown is a very large film studio in a strong wide angle shot, diagonally left from the side. The set is illuminated with a lot of spotlights and equipped with a camera crane. The film set is surrounded by numerous sitting and standing personnel, who seem to be preparing for the shoot.](https://sp-ao.shortpixel.ai/client/to_auto,q_lossless,ret_img,w_1030,h_687/https://mitrostudios.com/wp-content/uploads/2022/08/TV-spot-film-studio-camera-crane-studio-light-1030x687.jpg)
![Create a TV spot for a body oil product From the front we see a white bottle of body oil on a wooden background. Further back on the left is a glass bottle with a transparent liquid, further back on the right is a cactus-like plant with short, thick leaves in a white, stylishly designed pot. If you want to have a TV spot created, this kind of presentation is very suitable, because it convincingly shows off your product, as shown here, and the scene is very bright and at the same time softly illuminated.](https://sp-ao.shortpixel.ai/client/to_auto,q_lossless,ret_img,w_1030,h_687/https://mitrostudios.com/wp-content/uploads/2022/08/TV-spot-product-video-body-oil-1030x687.jpg)
Have a TV spot created with film or animation
In today’s digital world, it is becoming more and more common to have a TV spot created not as a classic live-action film, but as a 2D or 3D animation. A so-called hybrid form is also common, which combines real film with animation content. Animation has the advantage over live-action film that it can visually narrate issues that are difficult to realize in front of the camera. It therefore also provides greater creative freedom for an advertising video.
The choice ultimately lies with the client.
Together with an agency, the right form of the product is found on the basis of the continuous analysis.
Are you looking for a suitable agency to have your TV spot created?
Your product, your brand or your service is in professional hands with us. Starting with the analysis to the conception to the successful marketing of your advertising video, we deliver comprehensive support as a full-service agency and go through all relevant steps together with you.
Contact us – we are here for you!
![Making a TV spot with real film in a studio with red lighting Impressively, there is a TV spot created with real film, as shown in this image: A cameraman can be seen obliquely from behind, semi-close-up, holding a film camera in his hands. He looks at the control monitor and we see on it the face of a woman who is being filmed by him. The room is illuminated in red and diffusely shrouded in fog.](https://sp-ao.shortpixel.ai/client/to_auto,q_lossless,ret_img,w_1030,h_687/https://mitrostudios.com/wp-content/uploads/2022/08/TV-spot-real-film-studio-red-lighting-1030x687.jpg)
![We see a group of high-rise buildings in frog perspective, which is well suited for an image film. The evening sun is reflected in the many window panes and forms a strong color contrast to the otherwise very colorless image.](https://sp-ao.shortpixel.ai/client/to_auto,q_lossless,ret_img,w_495,h_400/https://mitrostudios.com/wp-content/uploads/2022/08/Image-film-skyscrapers-sun-reflection-less-colorful-495x400.jpg)
![a question mark button is centrally depicted in a picturesque style against an equally picturesque background. The background gives the impression of a forest, with the center reminiscent of a clearing and the areas towards the edge reminiscent of a dark forest, while also having a vignetting effect.](https://sp-ao.shortpixel.ai/client/to_auto,q_lossless,ret_img,w_495,h_400/https://mitrostudios.com/wp-content/uploads/2022/08/Explainer-video-question-mark-button-digital-painting-495x400.jpg)
![Viele Mitarbeiter vom Filmunternehmen Berlin in der Drehpause am Set eines Interviewdrehs, von schräg oben fotografiert und in einem alten leeren Raum eines Backsteingebäudes](https://sp-ao.shortpixel.ai/client/to_auto,q_lossless,ret_img,w_495,h_400/https://mitrostudios.com/wp-content/uploads/2022/07/Filmunternehmen-Berlin-Interview-Set-Team-495x400.jpg)