Have the right TV spot created

You want to successfully market a new product or service or optimize the image of your company? With the right TV spot you can achieve this goal.

In close-up, we see the filigree, metal dial of a luxurious clock in the center of the image against a black background. The clock lies on a black, strongly reflecting background, in which a kind of mist is reflected, which can also be seen in the background. The scene is in black and white and the glass of the clock reflects light in an impressive way. This is an impressive way to have a TV spot created.

The contents in a nutshell:

Study the product
Shot, animate or combine
Obtain further advice

Advertising has many stages. From the big commercial on the big screen, to television commercials, to social media platforms like Instagram. Depending on the company’s objectives and the measured budget, a wide variety of advertising videos are commissioned and range from slim image films to elaborately produced product videos.

From client to expert

The path to the optimal TV spot begins with an intensive analysis. For example, if you want to sell a product, it is crucial to know your product on all levels and also the added value compared to the competition.
This phase of analysis, which at the same time sets the course for a successful advertising video, does not have to be done on one’s own. In this case, it is advisable to cooperate with an advertising film agency, which, together with the client, takes care of exactly these important questions. Together, a so-called USP (Unique Selling Proposition) is created. This addresses the following important questions: What makes your product or service stand out? What are the benefits compared to the competition? Products can have many advantages, such as time, money or health benefits over other brands. It is essential to know these and present them in the TV spot. Once the analytical phase has been completed, the knowledge gained from it and the formulated goals can be transferred into a concept. The advertising film agency then develops a communication solution tailored to the concept in the form of a script and storyboard, in which the style of the video is clearly evident and the audiovisual design is defined frame by frame. Once this phase is completed with the client, it can go into the production of the promotional video. How the promotional video is produced depends on the choice of medium, as illustrated below.

Shown is a very large film studio in a strong wide angle shot, diagonally left from the side. The set is illuminated with a lot of spotlights and equipped with a camera crane. The film set is surrounded by numerous sitting and standing personnel, who seem to be preparing for the shoot.

From the front we see a white bottle of body oil on a wooden background. Further back on the left is a glass bottle with a transparent liquid, further back on the right is a cactus-like plant with short, thick leaves in a white, stylishly designed pot. If you want to have a TV spot created, this kind of presentation is very suitable, because it convincingly shows off your product, as shown here, and the scene is very bright and at the same time softly illuminated.

Have a TV spot created with film or animation

In today’s digital world, it is becoming more and more common to have a TV spot created not as a classic live-action film, but as a 2D or 3D animation. A so-called hybrid form is also common, which combines real film with animation content. Animation has the advantage over live-action film that it can visually narrate issues that are difficult to realize in front of the camera. It therefore also provides greater creative freedom for an advertising video.

The choice ultimately lies with the client.

Together with an agency, the right form of the product is found on the basis of the continuous analysis.

Are you looking for a suitable agency to have your TV spot created?

Your product, your brand or your service is in professional hands with us. Starting with the analysis to the conception to the successful marketing of your advertising video, we deliver comprehensive support as a full-service agency and go through all relevant steps together with you.