Have an image film created for more reach and visibility

They have become a classic in marketing: image films ensure the perfect corporate image and are the marketing tool par excellence. What is important for good image films.

The contents at a glance:

Why image films strengthen your brand sustainably
how a good image film is created
Ihren Imagefilm gewinnbringend platzieren

As the name suggests, the image film is all about the crucial question: How does a company want to be perceived by its target group, how by potential employees, what image should be shaped? A good image film creates more seriousness and trust with client, partners and potential employees through its external effect and determines the image of a company with lasting success.

An Image film can show a meeting room as seen in this picture. We see a rectangular, modern meeting room with beige soundproof walls, a large flat screen on the left side and large windows at the back of the rear wall. The room is covered with red carpet and in the center is a large, long, rectangular table, which is surrounded by red chairs in a round design. The picture shows the room with table and chairs in perfect symmetrical arrangement.

Have the right image film created

Before an image film goes into production, the image that is to be communicated via the video must be clearly defined. It can be helpful here to seek advice from an image film agency that specializes in suitable brand communication. For this purpose, the client and the agency go through an intensive briefing, in which the client’s idea, the company’s corporate identity and its objectives are clearly outlined together. In consultation with the client, the agency then develops a concept that is tailored to the client’s ideas. This concept forms the central theme of the image film, from which the agency finally develops a suitable audiovisual communication solution. Once this phase is complete, the shoot can be planned and organized.

If you want to have an image film created, various forms of image film can be used. These depend on the corporate culture, the corporate identity, the budget and the target group of the company.

An entrepreneur holding a tablet stands behind a reflective glass window in his office. An Example for an image film. Photographed diagonally from behind, companies often want to shoot a similar image film. The room has a lot of high windows, which floods it with daylight.

Create an image film with real film elements, as exemplified in this image: In the center of the image is a cameraman who is looking through the viewfinder of his camera while filming is in progress. To his left is the sound man with a boom in his hand, and to his right, cropped into the image, we see the director, who is following the recorded image through a control monitor.

we see an interior aerial shot using a drone. The camera takes a bird's eye view of an entrance hall with modern symmetrical architecture and lots of wood and glass, looking down at an angle. The image provides the viewer with a good overview and at the same time depicts many of the company's premises and employees.

An image film is usually produced as a so-called live-action film. This means that a shoot takes place, which often asks both actors and employees of the own company in front of the camera. Often, concepts arise that represent a mix of original sounds or interviews of the employees, paired with aesthetic shots, which present areas of the company and inform about them. It is not uncommon for drones to be used for aerial shots at this point, which show the company impressively from a bird’s eye view. These shots are a popular introduction to an image film, because they give the consumer of the video a very good orientation right at the beginning. Often, a voiceover guides the viewer through the video, defining the structure of the video and what the images are based on. Alternatively, statements by company employees can lead through parts of the video and determine the pictorial structure. Another option is the typographic solution using text, which, visually placed, guides through the video and determines its structure. At this point, the work of a motion designer is very often required, who designs and animates the text in a CI-compliant manner.

Finally, the video is underpinned atmospherically by a suitably chosen music track, which plays an essential role in the video structure and the dynamics of the cut and, in keeping with the image, needs to be chosen carefully. In addition to the coherent editing of the video, full attention is also paid to the individual images: all shot images are moved into the appropriate color world, visually optimized and given an impressive final look that is optimally tailored to the image of the company.

Have image film created and successfully marketed

Done. The image film is ready, usually with the help of a film company, and can be seen! Now, however, it must also be successfully marketed. This is an important step, which should not be neglected. After all, the right marketing is the key to success in the end. It all depends on the target groups on which the content is to be concentrated, whether and which advertising budget is available. Based on this key data, the available channels are then identified and, if necessary, campaigns are set up. In this context, consulting experts in the field is usually advisable, because especially in the case of paid advertising channels, your budget can quickly be used up without benefit without sound knowledge.

You want to have an image film created?

As a well-coordinated team of experienced employees, we offer you the complete scope of services with 360° marketing. We accompany you – from the conception to the successful marketing of your image film.

We are gladly at your disposal – contact us!