Create a Music Video – When Song and Moving Image Find Each Other

Having grown up via TV stations such as Viva or MTV, music videos represent a considerable part of today’s media consumption and enjoy a very large reach, not least via social media. A music video provides the decisive contribution for the successful marketing of your music title.

Contents at a glance:

Music videos have a strong emotional impact
Give the song a visual equivalent
Artists and history – the right balance

Music videos are spreading rapidly and are extremely popular as a format. This is especially because the main component of the video is the music itself, around which everything else revolves. Music moves and arouses emotions. A good music video takes advantage of this fact and provides the appropriate visual equivalent. This makes your song even more emotionally charged and ensures an even greater reach. The form of a music video is largely determined by the song content, the artist’s image and his target group.

A group of artists, consisting of two men and two women, can be seen. A man kneels in the center of the picture in a Hawaiian shirt, with a bald head and sunglasses. Behind him and to his left is a young woman in a black dress with a plant stem in her hands, held like a guitar. On the right, slightly crouching, we see a bald man with glasses and mustache, also dressed in a Hawaiian shirt. This is a good way to create a music video, using impressive green-orange effect lighting and a fog machine, as shown here. In the front right of the picture, we see the cameraman cropped in as he holds his camera and is recording.

How does the song look – Create a music video the right way

Song lyrics let us immerse ourselves in faraway places and inspire our imagination and fantasy. Thus, they are an ideal source of inspiration for images and stories that can flow into the music video. There will certainly be no lack of ideas at this point. But perhaps there is a lack of the right implementation. A music video agency is the right contact for this. Together and with the artist’s vision, the song is examined for its design potential and a concept tailored to the music title is worked out. It is true that the song text opens up a wide scope for design and can therefore dictate the most diverse styles: But the target group must also be taken into account when finding the appropriate style: Are we moving in the heavy metal, mainstream pop or underground techno area? What image of the artist is to be shaped in the long term? Based on this analysis, the agency finally develops a clear visual concept that fully corresponds to the song as well as the artist’s image. A music video can thus take on the most diverse forms of design: From a pure band performance to an elaborately produced 3D animation in blockbuster format, there are no limits here.

If you want to create a music video, this type of illustration shown here can be useful: On this picture, against a red background, you can see an actor sitting in the middle of an orange armchair. He has short black hair and is wearing a black turtleneck sweater. He has his hands clasped and wears a noble wrist watch around his left arm. Slightly tired, he looks past the camera at the top left. Directly to his right, we see a young woman with long black hair sitting on the floor with bent knees and bold, dark red lipstick. Her emotionless gaze resembles that of the man.

The artistic guiding concept

Often there is a mix of the band playing and a fictional story in the video, which reflects the content of the music track. However, it is also common not to show the band or the artist at the instrument at all and instead to give the story the full space in the video. This can be done either acting in front of the camera or via a 2D or 3D animation and has to be decided depending on the artist’s objectives. An animation has the advantage that especially fictional elements of the song are easier to realize than in a regular film production. However, they also form a visual contrast to the band shots shown.

Create a music video that makes the tour

Not only the creation according to the meaning, but also the distribution of the music video is of great importance. Due to the distribution via the Internet, music videos can be placed and marketed in a wide variety of ways nowadays. Here, the right path should be taken in any case and the full potential should be exploited.

Do you want to have your music video created and are looking for a suitable production team?

As a client you will go through all relevant steps of production and successful marketing together with us as a full-service agency.